Anne Hunt Cheevers

Dynamic social media, digital, direct marketing and audience development executive

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Anne Hunt Cheevers is a senior digital, social, direct marketing, audience development, content and product development strategist with over 20 years of experience. Core competencies include:   Multi-channel marketing and audience development for content, memberships, events, education, and professional services for b2b and b2c audiences. In depth knowledge in search engine marketing including search engine optimization, social media, PPC and CPL.   Turnaround specialist employing product development, customer acquisition and retention, creative and list strategies, strategic planning, business development, market research and competitive analysis for stellar results.   Strong business and marketplace understanding with a customer-oriented perspective. Particular experience in organizational turnaround and change management.   Specialties   multi-channel marketing (web, e-mail, mail, phone) for content, membership and professional servicesproduct development (new markets and brand extensions)publishing, event and membership customer acquisition and retentionorganization developmentSEO, SEM, affiliate marketingLoyalty and retentionsales team creation and developmentmarket researchpublic relations 

Principal at Multi-Channel Marketing Consulting

April 2007 - November 2011

Assignments have included: - Creating and executing on strategic marketing plans for a professional services firm. - Assisting a consulting firm integrate a newly acquired company, improving and consolidating marketing technology processes. - Helping a publishing company expand into new markets for print, online and event offerings. - Auditing a major non profit’s multi-channel direct marketing practices and creating an improved media mix to maximize ROI and garner donations from consumers who yielded a higher LTV.

General Manager at 6FigureJobs

January 2010 - May 2011

consultant at Save the Children

2007 - 2008

SVP/COO at Questar Assessment

2005 - 2007

Vice President Marketing at The McGraw-Hill Companies

2003 - 2005

Vice President Marketing & Creative Services at Affinion

1999 - 2003

Vice President of Marketing, Product Development & Sales at Bureau of Business Practice

1996 - 1999

Vice President, Direct Marketing & Creative Services at Vertrue

1995 - 1996

The second largest company in the affinity membership marketing arena with annual sales of over $658MM.

Associate Publisher at NIBM

January 1991 - January 1995

Associate Publisher | 1994—1995 Director of Marketing | 1991—1994

Director of Marketing at SDC Publishing

January 1989 - January 1991

A division of Thomson Financial, publishing information for senior executives in the areas of buyouts, mergers and acquisitions, and venture capital.

Circulation Manager at Fairchild Publications

January 1988 - January 1989

A leading business-to-business and business-to-consumer periodical publisher serving markets with both paid and controlled circulation.

Director of Marketing at Capitol Publications

January 1983 - January 1988

The country’s leading source of specialized information and actionable intelligence on government programs, healthcare, federal grants and contracts, and company-specific information.

Consultant at Marsh/Mercer

1980 - 1982

AVP Social Media at Frontier Communications

August 2012

University of Chicago

1977 – 1981

BS

Concentration: Labor Relations & Management Psychology

Social media, marketing, SEM, SEO, ecommerce, customer acquisition and retention